Guerrilla Marketing, well, literally
This form of customization is everything but normal. This pink thingy on top is supposed to be a special mailing for a special cause: yes, to attract attention. The folks over at Zündung came up with it. In case you don't believe them check their site. A big problem was the fact that only four shot mailings at a time kept their beauty. So it took them quite long since all together they had to prepare 2000 of them. Their shoulders must be messed up now.
Guerrilla Marketing, well, literally
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