The thing about temporarility

"In a modern metropolitan experience-focused society everything is about the ‘momentum’ — clubs, shops and bars, among others, are hot the first two years before they slip back into oblivion. We’re all experience hoppers, zapping between shots of inspiration. Cool shops currently do not have to focus on the slow process of building a circle of clients, but on quickly getting many people interested. After a couple of months the whole city knows, and the ‘homo metropolis’ gets bored. This is one of the reasons why pop-up stores are such a hot shot, as they live in temporality. Pop-up stores let us know about a boiling atmosphere of hot stuff in underground scenes briefly manifesting itself in the ‘real’ world." - Joop de Boer

Nuf said.