no.74

No. 74 is adidas’ latest store project. Officially launched on July 17, 2008, the project is conceived as a platform for Berlin’s creative community. Retail, art and opinion meet and inspire one another at a unique location. A first-rate target group finds limited editions and selected products from the adidas Sport Performance, adidas Originals and Y-3 brands displayed on 200 square meters of indoor store space and 80 square meters of courtyard. Additionally, at irregular intervals, No. 74 also presents selected projects by trailblazing artists, architects and designers.

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