Acronym history from Relax magazine


Well, sometimes Tweeds bring interesting things up. Errolson Hugh's Twitter acount brought these ancient documents to daylight. To see them all go to Litwack.org
To check up on Acronym's progress

ACRONYM® Timeline

1994_ 'ACRONYM® GbR' Agency founded
1995_ Start of design work with Burton Snowboards
1999_ 'ACRONYM® GmbH' founded
1999_ Research and Development begins for ACRONYM® Kit 001
2002_ ACRONYM® Kit 001 launched in New York, Tokyo, and London
2003_ First ACRONYM® winter collection ACR-FW-0304
2005_ ACRONYM® Subnet-Mask launched
2006_ First ACRONYM® summer collection ACR-SS-07
2007_ ACRONYM® Production Atelier established in Czech Reublic
2007_ Start of design work with Sportswear Company (Stone Island Shadow)

ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. Projects such as the Analog MD Clone jacket (one of TIME magazine's 'Coolest Inventions of 2002') and collaborations with companies including KHS Tactical Equipment Germany (equipment manufacturers for the German Special Forces), and W.L. Gore and Associates (the inventors of Gore-Tex) demonstrate Acronym's capability in both advanced styling and functionality. Early 2002 saw the launch of the limited edition 'Acronym Kit-1' and with it, the launch of the Acronym house label. via

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